Posted by Heidi Blakey on 28th June 2017
The Bookseller said, "The website will sell books from multiple publishers and offer a self-publishing service for independent authors.
Regular retail promotions will include "Romance Rewards", where readers who have purchased nine books get the 10th free, for example. The website will also offer a "gifting" feature for friends and family and a "Send to 
Kindle" option.
The publishers’ portal can be used to upload titles, featuring real-time reporting and scheduled monthly payments. Services include editing, creation of cover art, formatting, typesetting and conversion of manuscripts to the three main formats used in the industry.
In terms of royalties, authors selling books in the First For Romance e-store will receive 60% of the sale price of an e-book over $1.99/£1.99/€1.99, and 40% of the sale price of an e-book under $1.99/£1.99/€1.99; 50% of the sale price of a print book; and 40% of the sale price of an audio book.
The site’s [author services], meanwhile, will formally launch in August offering marketing and sales support services for independent romance fiction authors…
The Totally Entwined Group was founded in 2006 and bought by Bonnier in June 2015 for an undisclosed sum.2
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